Thursday, January 27, 2011

Guerrilla Marketing in the Snow

When my 9 a.m. interview was canceled because of the monumental heaps of fluffy white crystals blanketing the city, I found myself on the Upper East Side with nothing to do.

My friend Kate, who teaches in the neighborhood, was similarly free thanks to Cathie Black's fortuitous announcement, so we decided on the only logical course of action: a snowman-sculpting contest in the Park.

Kate shaped a paired sculpture of a rotund gentleman with walrus mustache and bow tie, holding the leash of an adoring puppy seated at his feet.  I chose to create a Daumier-style caricature bust of an elderly man with a large hooked nose, bushy eyebrows, and sunken cheeks.  Our efforts attracted a crowd of onlookers, eager to snap pictures and admire our handiwork.    

After about 45 minutes, I added my tag to the sculpture, and we went on our merry way.  If by chance this inspired you to google my website, please let me know in the comments section below!  I will mail you a cookie.

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